Iced or Hot?

Kyle Cunningham — Wed, 20 Jul 2022 20:37:13 +0000

Smokey or Chilly

Nothing is more refreshing than starting a hot summer morning with a delicious, chilled, iced coffee. Alternatively, there’s nothing more refreshing than starting off a cold winter dawn with a nice mug of warm, smokey coffee. But, have you ever wondered how the difference between the two types of coffee affects your health? A 2018 study with researchers from Thomas Jefferson University asked that question as well.

Smells Good

While not much research has been published on this topic, what they did find was that hot coffee contained more antioxidants than its iced counterpart. Antioxidants can promote health by preventing or slowing cell death. The biggest factor supporting hot coffee would be its aromatic advantages compared to iced coffee. Hot coffee has more vapors, obviously, since it’s hot. While it’s no secret hot coffee has a very distinct and inviting smell, this aroma may actually help people wake up and be more alert simply due to a placebo effect. In an experiment, researchers introduced coffee bean aromas to lab rats. These rats were found to have decreased stress and were found to be more alert than the control group.

The Verdict

Overall, hot or iced coffee, both contain the same ingredients. While hot coffee has more antioxidants, and more aroma, these factors may not be enough to make a significant difference between the two types of coffee.

Would you like to know more?

By John Toledo

The post Iced or Hot? appeared first on The Coffee Class.

Impulse Control

Kyle Cunningham — Fri, 24 Jun 2022 10:03:30 +0000

Problem? Coffee

Looking to save money by adopting better shopping habits? Are you trying to avoid spending half of your paycheck on impulse buys when you take a trip down to the strip mall? Or maybe you’re looking to get customers to spend more money by altering their shopping habits. Something that would increase impulse buys to maximize your store’s profit. Both of these problems each have a common solution that you may not expect, coffee.

Impulse Buys

Coffee, specifically caffeinated coffee, is a stimulant that increases dopamine. This would reduce self-control in users and increase impulsivity and possibly, increase impulse sales as well. Researchers conducted an experiment that separated participants before shopping and had one group drink caffeinated coffee whilst the other group drank decaffeinated coffee or water. Unsurprisingly, the caffeinated coffee group bought significantly more items than the other group. The caffeinated group purchased more non-essential items such as candles, and fragrances. The noncaffeinated group purchased more essential items in comparison.

Impulse Sells

The study was also conducted on participants before online shopping. The two experiments yielded the same results. Caffeinated participants purchased more non-essential items and more items in general than the noncaffeinated group. Depending on which side of this problem you are on, I would suggest taking a bottle of water with you the next time you are out shopping. I would also suggest offering a free cup of joe at the front door of your store just as a little investment.